9 Marketing trends that you should use in 2022.
Know them, and you will have a competitive advantage.
Marketing is one of the industries that is characterised by the speed at which it evolved, even faster than the products and services released in the market. Just think about it, one already existing product or service can be promoted in many ways, the limits are your creativity and resources.
Covid-19 enhanced and accelerated the adoption of digital transformation, with the wide range of tools and technologies in the market, we see marketers use various tactics and strategies in order to drive sales, increase revenue, and stay ahead of the competition.
1. Influencer marketing :
While this has already existed before, it is still considered to be an unconventional method to marketing, although in just a few years, it currently evolve from being uncommon to mainstream adoption by businesses. statistics shows that half of global industry experts are going to increase their investements on it, due to its effectiveness.
Influencers give you a direct access to their audience, it depends on the quality of engagement that they have with it. You don’t have to reach celebrities like Kim Kardashian, but a bunch of micro-influencers related to your industry can deliver better results, given the deep mutual connection relative to bigger ones.
2. Short video marketing :
This tactic continue to be considered effective and efficient, due to the engagement that they produce compared to images. Combined with other tactic like social proof, this is a magical formula for driving leads and sales in an effortless way and any business.
You see platforms like Tiktok with their massive monthly active users, even Youtube added a fund to motivate users to produce short videos or “shorts”. This is an indication of the potential that still lies in this strategy.
3. Inbound marketing :
While this is a little bit of a traditional tactic. It has benefited a lot from digital transformation. It is basically focusing on buyer personas, then create high quality, valuable content to them. In return, this will build mutual trust, it can be easy now to turn them into leads, therefore to customers.
Using the flywheel model, this will make you focus on one thing for your existing and new customers alike. This will make your customers feel appreciated compared with the funnel model. You can turn them into promoters or ambassadors for your brand.
4. Immersive experience technology (VR — AR — MR) :
We all know the trend of Immersive experience in the latest years, and its vast range of applications, from Architecture, construction, and the military to entertainment, education, as well as marketing. Although the required budget to run an experiential campaign is relatively high to other methods,many experts believe it will be successful in 2022 and beyond, due to the trend of consumer AR/VR headsets and the evolution of smartphone technology.
More than half of marketing experts notice its effectiveness, this will encourage others to invest in this technology, as people become more concerned about product looks and visual feel in three dimensions.
Ikea, the giant multinational home goods and services, provides its IKEA PLACE app to help you see if a furniture fit in your place
5. Native Advertising :
You all see those ads that are displayed usually at the end of the article, especially in news websites. Well, those will definitely gain traction in the next year. While traditional advertising are pushy and tend to interrupt the user in social media, native ads always blend with the platform in where they are displayed, making it effective in driving curiosity and interest to the product or service.
They are also characterised by the larger reach that they get, this will give you access to never-thought off audiences that are interested in what you offer.
6. Audio content :
We all believe that audio in solo is something old, it belongs to the days of radio and Walkman, this is actually not true, in fact audio in the form of podcast is only growing in popularity. You can reach your audience even if they don’t use their computer or smartphone, like in their car for example.
We will see more and more brands exploring this as a model to drive brand awareness and engagement. A major component to driving sales and leads later in their journey.
7. SEO :
As we said above about the importance of Inbound marketing as a reliable source of long-term compounded growth. SEO is a major component of it, who will read your blog post if it is not ranking on Google, even if it is good quality. The tech giant are investing heavily in their AI software to deliver relevant results to their searches. So brands should leverage this to grow and scale their business.
8. Account based marketing (ABM) :
I prefer to call it “Personalised ad campaings”.
62% used this strategy in 2021, and more marketing experts will soon realize its potential. It is based on concentrating resources(sales teams, money) on a specific audiences that are more likely to relate to their offer. because those teams know more about their audience: demographics, income, gender, age, and they collaborate with marketing teams to deliver effective results.
This will even come to compete with Inbound marketing as a way to engage customers, with the different digital tools at their hands, this will represent more growth opportunities in audience engagement and brand awareness.
9. Tiktok :
With its 1 billion active users, Tiktok will become the go to social media platform. It continually innovate its marketing features and tools for businesses for different sizes. Many factors influence the choice of this platform, including the potential virality of content, younger audiences that are engaging and ready to consume offers. Chipotle already uses it to drive digital ordering among Gen Z consumers.
Check out this article to know more.
